Plus-size Model Ashley Graham is joining other models who are making waves in the industry.
At size 14, the 27-year-old will be the first model of her size to be included in the annual Sports Illustrated swimsuit issue.
Graham will be featured in a racy ad that is part of a new #CurvesinBikinis campaign.
The ad portrays Graham by a pool in a bikini.
As she walks in she gets immediate attention from men lounging poolside.
Most importantly, she radiates confidence.
The goal of the campaign, started by swimsuitsforall, is to motivate women to celebrate their curves.
As one who has frequently spoken out about society’s need to embrace curves, Graham is excited to bring more attention to curvy girls in bikinis.
In a statement she said:
“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt.”
CEO and President of swimsuitsforall believes this is the beginning of an era:
“Tastes and body types change over time and curves have never been more ‘in.’ There is no better way to celebrate and show off than by donning a bikini. When the #CurvesInBikinis ad in Sports Illustrated is released, the world will be watching and they’ll like what they see,” he said.
This campaign is a reminder that beauty comes in all shapes and sizes. Embrace what makes you you.