Dove released a Father’s Day ad called Calls for Dad, a special tribute to all caring dads.
According to Dove’s survey on 1,000 fathers aged 25-54, only 20% of them said their part on parenting is being reflected in the media.
In the Dove’s Calls for Dad ad video below, fathers are seen taking care of their children, being called for help, bringing comfort in times of fear, and simply giving children some reasons to smile.
Apparently, Dove is promoting Men+Care, the brand’s grooming line for men.
Nevertheless, the video is very heartwarming.
[embedyt]https://www.youtube.com/watch?v=7Jpb2_YdxYM[/embedyt]