Embrace Life: Very Powerful Seat Belt Safety ad

The Embrace Life road safety ad video below is a very powerful reminder that we should always wear a seat belt.

Created for the Sussex Safer Roads Partnership (SSRP) and released in January 2010, the no-dialogue seat belt ad features an emotional story about a father, a mother, and their daughter.

There is no single car shown in the 1:29-minute short film. Instead, the family is in their living room and the father drives an imaginary car.

When danger arrived, the family members embraced the man and their arms served as seat belt.
Embrace life seatbelt ad

[embedyt]https://www.youtube.com/watch?v=h-8PBx7isoM[/embedyt]