Touching ProMart “The Perfect Daughter” ad

Without a doubt, the ProMart Homecenter ad video below will definitely touch your heart. Titled “The Perfect Daughter,” this ProMart commercial has no dialogue at all.

Directed by Ricardo Chadwick and produced by Fahrenheit DDB of Lima, Peru, the ad features a father who loves his teenage daughter so much that he would do everything to make her happy.

The scenes were perfectly created; you would not understand the story until you finish watching.

No wonder the ad was a Silver winner in the 2014 Cannes Lions for Film.

Promart Homecenter ad

[embedyt]https://www.youtube.com/watch?v=ek99sI_KB94[/embedyt]